School project: Create a campaign for an existing brand that adheres to its identity guidelines and integrates DEI.
I made a motion graphics-focused social media campaign for Indigo Books & Music in support of Indigenous authors.
All elements are completely original and made with Illustrator and After Effects. All concept material (storyboard to VO script) is done by me.
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School project: Create a campaign to reinvigorate Peloton's place in the world of social media.
This campaign imagines that Peloton is more of a victim of being a fad than it is. The executions feature incredibly dated products that Peloton never actually made to acknowledge its place in cultural memory while reminding us that “it’s not about where you’ve been, but where you are going.”
To connect with the 30s and up “aspiring athlete” target audience in a way that promotes spreading the brand message on social media, the campaign will center around an event called “#ThrowbackThursday.”
Though the social media content adheres to Peloton's online layouts, all elements were designed by me and use a unique, retro colour palette to stand out from the rest.
